Google Business Profile
Your Google Business Profile (formerly Google My Business) shows on Search and Maps when someone looks for your business. With two Sendeasy links on the profile, customers book straight from there, and bookings are recorded with the Google Business Profile origin.
The dashboard generates both links: Calendar → Public page → Share, Google Business Profile section. The step by step and a checklist are there too.
The two links
| Google field | Sendeasy link |
|---|---|
| Website | Your Public page, when it is live. Without a Public page, the calendar booking link. |
| Appointment links (Book button) | The calendar booking link, optionally already on one service. |
Both always carry the same UTM tags:
utm_source=google&utm_medium=business_profile&utm_campaign=gbp
Examples:
https://calendar.sendeasy.app/p/downtown-clinic?utm_source=google&utm_medium=business_profile&utm_campaign=gbp
https://calendar.sendeasy.app/c/clinic?type=consultation-30&utm_source=google&utm_medium=business_profile&utm_campaign=gbp
downtown-clinic is the Public page address, clinic the calendar address and
consultation-30 the service address. For lodging, the calendar link is
https://calendar.sendeasy.app/h/YOUR_CALENDAR.
Step by step
- Go to business.google.com (or search for your business name on Google) with the account that manages the profile.
- Click Edit profile and open the Contact section.
- In the Website field, paste the Website link and save.
- In Appointment links, add the Book button link and save. If more than one booking provider shows up, set your link as preferred.
- Wait for the Google review, which can take a few days, and check the Book button on the profile.
- Open both links in a private window and make a test booking.
Field names can vary a little with the business category and the country. Some categories have no Appointment links: in that case, use only the Website field.
Checklist
- Calendar with a public address and active services.
- Calendar linked to the Public page, and the Public page live (for the Website link).
- Same name, address and phone on Google and on the Public page.
- Links tested in a private window.
- Website and Appointment links saved on Google.
How the origin is measured
Whoever arrives through one of these links and books gets the Google Business
Profile origin. utm_medium=business_profile decides; the other UTM tags are
recorded as they came.
- Do not change the UTM tags: without
utm_medium=business_profile, the Google visit counts as organic search. - Visits from an AI assistant, from the Sendeasy directory or from a Google ad
(with
gclid) keep their own origin, even with these UTM tags. - The origin applies to bookings made in the same browser over the next 30 days, until the next visit with another origin.
- Only the origin is recorded: no visitor data goes into the URL.
Limits
- The Website link only points to the Public page when it is published. Before that, the dashboard uses the booking link.
- Google reviews the changes and it can take a few days.
- Besides your link, Google can show partner booking providers; Google decides which one shows first.
- To book inside your own website, see Booking on your website (embed).